That's because Ram's customer base prefers V8-powered pickups and the numbers don't lie!
Adding credibility to Lally's statement is the fact that the 702 available units of the TRX Launch Edition model sold out in a couple of hours in spite of a base price of approximately $90,000. Ram is not limiting production of the regular-production TRX, which starts at $71,690, so time will tell if its bet on V8s pays off in the long run.
www.autoblog.com
Adding credibility to Lally's statement is the fact that the 702 available units of the TRX Launch Edition model sold out in a couple of hours in spite of a base price of approximately $90,000. Ram is not limiting production of the regular-production TRX, which starts at $71,690, so time will tell if its bet on V8s pays off in the long run.
Ram explains customers want V8-powered trucks, not EVs - Autoblog
Ram defended its decision to launch a 702-horsepower truck instead of an electric one by pointing out its customers are more interested in V8s than EVs.
www.autoblog.com
